BUSINESS DOESN’T CARE ABOUT YOUR THEORY

 

THE SCHOOL OF REAL BUSINESS is now available as an ebook. The print edition is coming soon.

Real business tests you before you’re ready. You make decisions with incomplete information. You negotiate across cultures. You lose, rebuild, and put yourself on the line again.

For more than fifty years, I lived that reality.

In THE SCHOOL OF REAL BUSINESS, I take readers inside the decisions, relationships, mistakes, and comebacks that shaped my entrepreneurial life. Behind the stories are original documents, correspondence, and business diaries.

The failures are in these pages too. They earned their place.

I have been writing about science and technology since 1959. I am still writing today, with a purpose that reaches beyond profit: to put what I have learned into the hands of people ready to build something of their own.

That includes the next generation of entrepreneurs. It includes my ten grandchildren. And it includes anyone willing to face the risks behind an ambition.

Experience has a future only if we pass it on.

Read THE SCHOOL OF REAL BUSINESS in ebook now. The print edition is coming soon.

https://www.amazon.com/dp/B0HRC8KQNC